Christmas advertising

With the recent release of the 2016 John Lewis Christmas advert, which (after one week of being live) has over 16 million views on YouTube, it is evident that advertising can have a huge impact, particularly in the lead up to Christmas.

Companies spend millions of pounds on their advertising campaigns, and it’s clear that this has paid off for John Lewis, whose advert has become one of the most highly anticipated, and is almost a signifier to people that ‘Christmas is coming’ – not that we didn’t know that already, but it’s always nice to be reminded.

Today, another beautiful Christmas advert has been released that I wanted to share with you. You might have already seen it, or you might not have had the opportunity yet, but this, I feel, is one of the most well thought out ad campaigns I’ve seen. For me, it ticks all the boxes and really conveys a wonderful message. Christmas is a time to think of others, after all, and with that in mind I present to you the Alzheimer’s Research UK advert, Santa Forgot…

Alzheimer’s Disease is the most common cause of dementia. It can affect anyone but everyone can play a part in fighting back this Christmas.

Having experienced the devastating effects that Alzheimer’s Disease and dementia can have on the lives of people left behind, this advert really spoke to me.

I’m not going to ask you to donate to the charity, although it would be delightful if you could. Instead, I urge you to think about the impact of diseases (both of the mind and the physical body) on the lives of individuals and their families this Christmas.

When you’re traipsing through aisles and aisles of Buster the Boxer merchandise, spare a thought for those who are alone or those who are grieving or those who are here in body but not completely in mind.